GDPR Compliance

Last updated: January 2024

1. Our Commitment to GDPR

mauve-tide is committed to ensuring compliance with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018. We take your privacy seriously and are dedicated to protecting your personal data.

2. Data Controller Information

mauve-tide acts as a data controller for personal information collected through this website. For questions regarding your data, please contact:

Email: [email protected]

Address: 47 Commerce Street, Birmingham, B1 2HJ, United Kingdom

3. Lawful Basis for Processing

We process personal data under the following lawful bases:

• Consent: When you provide explicit consent for specific processing activities
• Contract: When processing is necessary to fulfil a contract with you
• Legitimate Interest: When processing is necessary for our legitimate business interests, provided these do not override your rights
• Legal Obligation: When processing is required to comply with legal requirements

4. Your Rights Under GDPR

Under GDPR, you have the following rights regarding your personal data:

Right of Access

You have the right to request a copy of the personal data we hold about you. We will respond to your request within one month of receipt.

Right to Rectification

You have the right to request correction of inaccurate personal data or completion of incomplete data.

Right to Erasure

You have the right to request deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purpose it was collected.

Right to Restrict Processing

You have the right to request restriction of processing your personal data in certain situations, such as when you contest the accuracy of the data.

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.

Right to Object

You have the right to object to processing of your personal data for direct marketing purposes or when processing is based on legitimate interests.

Rights Related to Automated Decision Making

You have the right not to be subject to decisions based solely on automated processing, including profiling, that produce legal effects or significantly affect you.

5. Data Security Measures

We implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk, including:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication procedures
• Staff training on data protection principles
• Incident response procedures

6. International Data Transfers

We primarily process data within the United Kingdom. If data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with GDPR requirements.

7. Data Breach Notification

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours of becoming aware of the breach. If the breach is likely to result in a high risk, we will also notify affected individuals without undue delay.

8. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues:

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk

9. Exercising Your Rights

To exercise any of your rights under GDPR, please contact us at [email protected]. We may need to verify your identity before processing your request. We will respond to your request within one month, or inform you if an extension is required.

10. Updates to This Notice

We may update this GDPR compliance notice from time to time. Any changes will be posted on this page with an updated revision date.